Brand Identity System · Media
Makav symbolizes a source of creative energy. Like a river that carries life and connects places, Makav connects ideas, stories, and audiences through creativity, media, and communication.
Visual identity system: logo, sub-brands, stationery, broadcast and social assets.
A new media house entering a crowded feed. Makav had to look credible from day one across news, podcasts, family programming and entertainment, in Kurdish, Arabic and English.
In Kurdish, Makav is a source: the point where water rises and a river begins. The mission is journalism that is accurate, independent, and human, carried from its source to its audience.
In Kurdish, Makav means a source, the place where a river begins. Every story starts there.
Trustworthy and human. Nothing reaches the audience that can’t be traced back to where it began.
“From Source to Story.”
News, podcasts, family shows and entertainment, in three languages, all looking like one house.
The mark is one continuous stroke, a river drawn as a lowercase m, held inside a perfect circle of Makav Red. The story keeps flowing; the circle is where it meets its audience.
Next chapter