Brand Identity System · Grooming Lounge
PRIVÉ Grooming Lounge is a luxury grooming destination in Sulaymaniyah, built around the quiet confidence of well-made things. We named it, wrote its voice and designed the full system: a master brand, three sub-brands and every touchpoint from the chair to the launch campaign.
Naming, slogan and full brand identity: master brand, sub-brands (Style, Care, Kit), packaging, stationery, signage and launch campaign.
A new luxury lounge opening in Sulaymaniyah, competing for established executives who already have a barber they trust. PRIVÉ needed a name, a voice and a complete system that felt premium from the very first post, long before the doors opened.
«سەرت بە کێ دەسپێریت؟» Who do you entrust your head to? At its core, PRIVÉ is the luxury of restraint: confident without arrogance, warm without familiarity, refined without coldness.
Luxury that doesn’t need to shout. A name that means private and personal, for people who expect to be looked after.
Quiet, confident and personal, like a master speaking to one guest.
سەرت بە کێ دەسپێریت؟In the right hands.
From the chair and the products to the business cards and the launch campaign, every touchpoint feels like the same lounge.
We built PRIVÉ as a family, not a single logo. Olive and warm beige for the master brand, an É monogram that works on its own, and three sub-brands, each with its own accent. From the bilingual slogan to every master’s card, the whole system speaks one register: premium, modern, and always in the right hands.
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